ANJA SCHNEIDER / Mobilee records
"Anja Schneider is the Mobilee Records founder, broadcaster, internationally renowned DJ and producer once labeled a "perpetual motion machine", and one of the hardest working individuals in the business. From her beginnings in radio to the ‘Hi Five’ anniversary year of Mobilee, her ascension through the ranks has been fuelled by her strong work ethic, sharp tastemaker instinct, charming personality and innate musicality.
As a label head Anja Schneider has focused not only on discovering fresh talent, but also on cultivating and developing the Mobilee roster, pushing artists to challenge themselves and developing their careers as DJs and musicians. Under her guidance, Mobilee and its sister label Leena Music have grown into one of Berlin’s most-watched staples, with a close-knit collection of producers and musicians that carve out a distinct sound in a city teeming with electronic music.
With ears honed through years of experience, Anja Schneider’s achievements as a producer, DJ and label head are far from peaking. Her development as a one-of-a-kind artist and businesswoman is just the start of what we can expect from her evolution, as she builds Mobilee into the defining platform that stands in testament to the vision, passion, and love of music that drives her extended Mobilee team in all that they do, and all that will come."
Nov. 25, 2009 - www.mobilee-records.de/artists/anja-schneider
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Interview: (by Omar Diouf for dukeofswabia.com)
(Omar D.) So we know here at dukeofswabia.com that you love Montreal. Why is that? And how many times have you been here already?(Anja S.) Montreal is an amazing city one of my favorite ! People and atmosphere is very inspiring. I ve benn there already 3 times and I m not getting tired to visit again.
We have interviewed Marcin Czubala earlier in 2011; he is really unbelievable. Any new babies on Mobilee for the beginning of 2012?
Yes we have Rio Schneider, 5 months old and my baby.
Could you tell us a bit more about the process of choosing new artists and signing them to the label? Do you get a lot of music sent to you?
Yes I got a lot of music and nowadays it's getting much more difficult to get new people that fit to us.
The music has to be very individual. Everything is possible and has to have an own character.
I don't want to have any copy of someone on Mobilee.
What would you say you are looking for in terms of sound and human relationships for Mobilee this year, compared to the past ?
We are much more professional right now. And watch out 2012 we releasing our first DVD a documentary of Pan-Pot.
When you choose to release a track, do you base yourself on criteria such as if it's a 'dancefloor killer' or a 'track for early nights'?
No I have to feel the track. I'm choosing then during my set which atmosphere is on and do everything very individual.
What would you say were your highlights for 2011?The birth of my son.
Best track of the year? Or if that's too hard, best track of the summer?
ha ha Anja Schneider / Hello boy
No honestly there were too many unbelievable tracks .
Anyone we should be keeping an eye on for 2012; on Mobilee or other labels?
Sebastian Radlmeier, new artist on our roster !
What's new for Anja? And most importantly, when will you be back in Montreal ??
Having a good time and would love to play again for Igloofest which was to be honest one of my favorite parties of 2011.
Thank you so much for your time !
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